Article

What is SEO ?

11/01/2018

Google needs to be able to identify your site, what it is about, where your location and contact details are within seconds.

Simply put SEO, is the process of optimizing a website in a way that the Google Search Algorithm can identify your website and match a question with an answer.

Therefore, your website needs to answer questions that people search for most often in your subject field or niche, then match up the answer to a website which appears to answer the question more accurately than any other or who pays the most in a bidding war to appear at the top of page one in the search answers.

A healthy website presence must have keywords that google recognises as a match. Well laid out content and answers which can be recognised efficiently, and ranked by organic traffic.

Two components require optimization i.e. on-page and off-page.

ON-PAGE is where google selects the best sites which answers the question.

OFF-PAGE activity is a ‘link building’ exercise from other sites which direct people via a recommended link to a chosen site because they trust the keyword content or research on the site.

Just like giving a testimonial.

In addition your site is live 24hrs 7 days per week and 365 days with worldwide traffic and marketing it’s the most effective strategy your business can achieve.

Visibility in organic SEO search results without having to use paid advertising to source out where most people are looking and asking the same sort of questions. allows potentially an unlimited source of free, targeted and qualified customers to reach your products or services.

As a result, a site can receive more access to ready to buy customers, who are searching for your products and services.

But, best of all, customers will trust your site, although they have never met you or, ever seen a sales person.

Just by finding your site from the trusted nature of your content and website design which is presented in a clear easy understandable form which answers questions allows you to have a brand image in front of your competition. All because, of researched SEO providing the ability to find your content with ease in organic search results.

Search Engine Optimization (SEO), if done correctly, is one of the most cost-effective marketing tools available to business today.

By targeting an audience, that is actively seeking a particular product or service, good SEO will filter out irrelevant customers (web traffic) in addition to promoting your business to only those who are looking for it at a time when they are most likely to buy or need your service.

Why Our SEO Campaigns?

An SEO strategy targeting the most relevant question and answer scenarios allows your content to have more relevance to customers who are looking for your products or services, therefore, giving your site qualified customers and buyers.

Qualified buyers give you full access to more enquiries, conversions and sales.

Build a Business Website.com will take the time to understand your business and goals comprehensively.

We will ask you many questions at the start of your build or renovation this information once gathered allows us to obtain the best SEO results for your business. We are able to research and identify the ‘search terms’ that are most likely to drive more customers to your site.

Our analytical process and focused approach allows specific business objectives to be sourced. starting with a thorough analysis of the competition, market conditions, value proposition, unique selling point or service proposition.

Therefore, we can develop a strategy that is seen by your customers, Google and other search engines as honest and trustworthy, which, will effectively deliver the best form of return in your investment in to building or renovating your website.

We are ready and waiting to deliver, your on-line future.

contact us now for more information.

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