Website Goals

Website Goals

Before developing and investing in any website or marketing strategy, it is important to be clear about the goals that you want to achieve.

Here are some ideas to help you think about designing your site and pages:

  • What do you want to reflect in your business?
  • What do you want a website for?
  • What are going to call yourself?
  • Are you, product or service based, or both?
  • Will this change in the future?
  • Do you need to educate your clients for example:
  • Do your clients need to know how your product(s) services work?
  • Do you need to show your clients what your products look like?
  • Do you need a portfolio or gallery?
  • Do you need to compare your product or service to others?
  • What are the features and benefits?
  • Are they Value for money?
  • How will tell your customer about why they should choose your product or service above another?
  • Think of the Longevity of your business and products including warranties and guarantee’s?
  • What products and services do you offer and ranges available?
  • How can they pay for products or services?
  • Who are your competitor’s?
  • Do they have websites, social media pages?
  • Do they run heavy advertising, catalogs, mail outs or letter drops?
  • How well do you think they are doing?
  • How busy is your business can you cope with a growing customer base?
  • Are you going to run events, promotions or sundowners?
  • Are you going to speak at conferences etc?
  • How much are you wanting to make in the next 12 months.
  • How much are you willing to spend on your website and ongoing maintenance?
  • what do your customers think of you? Do you have any testimonials?
  • Where can they contact you?
  • What colors does your mind think of when you imagine your website?
  • What do you want to say to your customers?
  • What do you want them to say about your business?

These form the basis or foundation of your website. It is essential that you can express a direction for us to work with.

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